Niente nuovi smartphone per Honor al Mobile World Congress, visto anche che il suo ultimo top di gamma è stato lanciato un mese fa, ed è proprio su quello che l’azienda si concentra.
Anzitutto Honor View 20 ha già raggiunto il ragguardevole traguardo di un milione e mezzo di unità vendute (non “spedite”), avvicinando una volta di più Honor alla top 5 dei produttori mondiali di smartphone (è già quarto in Italia)
Continua inoltre l’impegno dell’azienda nel settore videoludico con Gaming+, una serie di “aggiornamenti tecnologici” che aumentano significativamente le performance, la qualità grafica e la definizione dell’immagine nei videogiochi su Honor View 20. Sembra trattarsi di una specie di evoluzione di GPU Turbo, che comunque non viene mai menzionato, anche se sul sito ufficiale si parla espressamente di GPU Turbo 2.0 (può darsi che ci sia stato un cambio di nome).
Si tratta in pratica di algoritmi software che vanno ad incidere sull’efficienza della GPU e sull’ottimizzazione del carico sulla stessa. Inoltre, grazie a tecniche di predizione del carico tramite intelligenza artificiale, l’efficienza energetica del SOC viene migliorata del 20,34% (test eseguiti a 60 fps in grafica Vulkan).
Grazie a Gaming+, la versione Vulkan di Fortnite arriverà a breve su Honor View 20, ed altri popolari giochi, come QQ Speed ed Arena of Valor, sono già stati ottimizzati. I proprietari dello smartphone avranno anche accesso al Fortnite HONOR Guard outfit, che è possibile riscattare direttamente sul sito www.hihonor.com.
C’è anche una piccola novità per Honor View 10 Lite (ovvero Honor 8X), che si arricchisce ora, anche in Italia, della colorazione phantom blue. A partire dal suo lancio lo scorso settembre, oltre 10 milioni di View 10 Lite/8X sono stati spediti in tutto il mondo, e da inizio marzo 2019 la nuova colorazione sarà disponibile anche presso la grande distribuzione italiana (Mediaworld, Unieuro ecc.), come illustrato qui sotto in galleria.
HONOR’S REVOLUTIONARY GAMING+BOOSTS GRAPHIC PERFORMANCE AT MWC 2019
- GAMING+ BRINGS FASTER SPEEDS, BETTER IMAGE QUALITY AND HIGHER DEFINITION TO MOBILE GAMING ON HONOR VIEW20
- HONOR VIEW20 RECEIVES FIVE STAR AWARDS AND MEDIA PRAISE
[Barcelona, Spain, 26 February 2019] –HONOR, a leading smartphone brand, has unveiled its revolutionary Gaming+ technology at Mobile World Congress 2019 (MWC 2019). Gaming+ includes a series of technology updates that significantly increase the performance, graphics quality and image definition of mobile games on the HONOR View20. These upgrades come as HONOR has also announced an ecosystem of applications utilizing its 3D TOF camera that herald a new era of AR life, as well as its newly available Fortnite HONOR Guard outfit for the HONOR View20 users.
Mr. George Zhao, president of HONOR, said: “HONOR is happy to announce that the latest member of HONOR’s View series, the HONOR View20, has already reached the 1.5 million sales milestone. We are moving one step closer to our goal of becoming the top five smartphone brands in three years. With the revolutionary Gaming+ technology, we have further enhanced the smartphone’s graphic performance, satisfying young consumers’ increasing demands for better mobile gaming experience. Together with the futuristic TOF 3D camera applications and the new Fortnite HONOR Guard outfit, HONOR is bringing consumers the most diverse and exceptional experiences.”
GAMING+ AND MORE FUN FOR GAMERS
The HONOR View20 was unveiled in Paris last month with five world’s first features, including: 48MP smartphone camera, 25MP in-screen front camera, 7nm Kirin 980 AI chipset, AI Triple-Antenna Wi-Fi technology, and aurora nanotexture design. Gaming+ improves the gaming experience by upgrading the overall system with GPU efficiency upgrade, GPU load optimization, high definition and AI loading prediction technology. With these advances on Kirin 980 chipset, the HONOR View20 strives for the highest level of mobile gaming performance.
The brand new Gaming+ improves SOC energy efficiency by 20.34%. The Mali-G76 GPU chipset upgrade on Kirin 980 includes transform optimization, which enhances job scheduling and parallel computing. This reduces duplicate instructions and GPU overdraws, as well as increases the data transfer speed between CPU, GPU and memory. In addition, the Kirin 980 GPU works seamlessly with the innovative AI frequency modulation scheduling technology to predict task loads by monitoring frame rate per second (fps), image quality and touchscreen inputs in real time, and intelligently identifies performance bottlenecks. For gaming, the new AI technology improves the load prediction accuracy of each frame by more than 30% compared to traditional methods. Another key feature, GPU optimization, enhances image quality and reduces power consumption. The upgrade also brings high definition capability to gaming, achieving better contrast, higher brightness levels and a wider color palette.
As a result of the Gaming+ upgrade, Fortnite Vulkan version can also be supported on the HONOR View20, bringing gamers a faster and smoother experience. In addition, popular mobile games such as QQ Speed and Arena of Valor have been optimized to support the high definition feature. Gamers can now experience greater clarity and capture more details.
Building a close bond with fans is a core value for the HONOR brand. In celebration of the launch of the HONOR View20, HONOR is collaborating with Epic Games to push the mobile gaming experience of Fortnite to new heights. su
HONOR + Fortnite Cooperation
Moreover, the HONOR View20’s TOF 3D camera creates a new dimension of interactive gaming and more possibilities for the next generation of AR life. This camera is equipped with depth sensing, skeletal recognition and real-time motion capture capabilities, allowing consumers to enjoy various interactive functions such as 3D shaping, AI calorie counting, Magic AR and 3D motion-controlled gaming. Brave Jelly is the latest motion-controlled game added to the family. In the future, HONOR plans to partner with more third parties to create an integrated 3D TOF ecosystem that opens up a new era for AR measure, social media and shopping.
THE HONOR VIEW20 RECEIVES NUMEROUS MEDIA PRAISE
Since its global launch in January, the HONOR View20’s superior design and features have been widely recognized by industry experts and consumers. It has received praise from media and influencers, including 5-star ratings from the most prestigious media in the industry:
- 5-star rating from Stuff – “Honor enters the big leagues with one of the most impressive phones in its class.”
- 5-star rating from The Guardian – “It is the first phone out of the gate with a hole-punch notch.”
- 5-star rating from T3 – “The Honor View 20 is, overall, the best mid-range smartphone on the market today.”
- 5-star rating from Expert Reviews – “With its in-screen selfie camera and 48-megapixel rear shooter, the Honor View 20 is one of the most exciting phones we’ve seen in ages.”
At the regional level, the HONOR View20 has also achieved great sales performance. In China, the HONOR View20 is crowned as the dual champion (sales and sales revenue) on online platforms in the price range of RMB 3,000 and above. In the first week after its launch in France, the latest flagship became Amazon’s No.1 Best Seller in the category of EUR 499 and above. It also received the Best Selling Flagship Smartphone in Senheng, one of the leading independent retailers in Malaysia.
THE HONOR 8X WITH NEW PHANTOM BLUE
For the HONOR 8X, HONOR has brought a new phantom blue color to fans in Western Europe. The HONOR 8X has a 2.5D double texture aurora glass body with a grating effect, offering an elegant and smooth look and feel. Since its launch last September, more than 10 million Honor 8X series have been shipped worldwide. Starting from early March, the new HONOR 8X phantom blue will be sold in Fnac in France, on Amazon in Germany, on Hihonor in the U.K., in open market in Italy (including Mediaworld, Unieuro and etc.).
HONOR 8X Phantom Blue
HONOR is a leading smartphone e-brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, please visit HONOR online at www.hihonor.com or follow us on:
 Tested in 60fps Vulkan games in HONOR lab
 Fortnite Vulkan version will be coming soon on HONOR View20