![Google compra "una fetta" del gruppo Fossil per 40 milioni di dollari: Pixel Watch finalmente in arrivo?](https://www.smartworld.it/wp-content/uploads/android/2018/08/fossil-ifa-2018-3-1280x960.jpg "Google compra "una fetta" del gruppo Fossil per 40 milioni di dollari: Pixel Watch finalmente in arrivo?")
Google compra "una fetta" del gruppo Fossil per 40 milioni di dollari: Pixel Watch finalmente in arrivo?
La scorsa primavera si era diffusa l'idea che Google avrebbe lanciato ben 3 Pixel Watch in autunno. Multiple fonti concordavano su questo punto, ma poi, come ben saprete, non è arrivato alcuno smartwatch, rinviato a data da destinarsi. Ed il fatidico momento a quanto pare si avvicina.
In modo in parte analogo a quanto successo con HTC, Google ha ora acquisito una piccola porzione del gruppo Fossil. Le due aziende hanno infatti annunciato di aver raggiunto un'intesa, siglata in cambio di 40 milioni di dollari, che garantirà a Google l'accesso a varie proprietà intellettuali relative agli smartwatch, unitamente al team di ricerca e sviluppo responsabile delle stesse. Google ha in pratica comprato i brevetti e gli uomini necessari a realizzare i Pixel Watch; almeno in parte.
Ovviamente nel comunicato stampa nessuno menziona alcun prodotto presente o futuro, ma il parallelo con HTC è difficile da ignorare. A seguire trovate il comunicato stampa relativo all'accordo, ma per vederne i frutti dovremo probabilmente attendere diversi mesi.
Fossil Group Enters Agreement To Sell Select Smartwatch Technology To Google
Transaction Unlocks Growth Opportunities for Fossil Group’s Wearables Business
RICHARDSON, Texas, Jan. 17, 2019 (GLOBE NEWSWIRE) -- Today, Fossil Group (NASDAQ:FOSL) announced its plan to sell to Google for $40 million intellectual property (IP) related to a smartwatch technology currently under development by Fossil Group. As part of the transaction, a portion of Fossil Group’s research and development (R&D) team currently supporting the transferring IP will join Google. Fossil Group retains more than 200 R&D team members to focus on innovation and product development.
The transaction showcases Fossil Group and Google’s shared investment in the wearables industry. In recent years, smartwatches have become Fossil Group’s fastest growing category. The company successfully developed and launched smartwatches across 14 of its owned and licensed brands.
“Fossil Group has experienced significant success in its wearables business by focusing on product design and development informed by our strong understanding of consumers’ needs and style preferences,” said Greg McKelvey, Executive Vice President and Chief Strategy and Digital Officer, Fossil Group. “We’ve built and advanced a technology that has the potential to improve upon our existing platform of smartwatches. Together with Google, our innovation partner, we’ll continue to unlock growth in wearables."
“Wearables, built for wellness, simplicity, personalization and helpfulness, have the opportunity to improve lives by bringing users the information and insights they need quickly, at a glance. The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer,” said Stacey Burr, Vice President of Product Management, Wear OS by Google.
The transaction is expected to close this month.
Suggeriti per te