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Mark Zuckerberg ribadisce perché Messenger si è separato da Facebook

Nicola Ligas

Sono passati ormai tre mesi circa dalla separazione di Messenger da Facebook, e ormai ci saremo probabilmente messi tutti l’anima in pace, ma il fondatore del celebre social network, Mark Zuckerberg, vuole comunque ribadire le ragioni della scelta durante il suo primo question and answer pubblico.

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Non c’è in realtà niente di particolarmente nuovo rispetto a quello che abbiamo già detto all’epoca, ovvero che Facebook e Messenger sono comunque app con scopi diversi e pertanto è meglio per entrambe che il loro sviluppo proceda in modo separato. Il centro di Facebook è la bacheca, e per accedere ai messaggi c’era prima bisogno di aprire l’app stessa e andare nel tab opportuno, col rischio che gli utenti prefetivano altre app dedicate solo alla messaggistica; separando invece Messenger tutto questo logicamente non succederà, e l’esperienza sarà più veloce e soddisfacente. Parola di Zuckerberg (a seguire).

Asking everyone in our community to install a new app is a big ask. I appreciate that that was work and required friction. We wanted to do this because we believe that this is a better experience. Messaging is becoming increasingly important. On mobile, each app can only focus on doing one thing well, we think.

The primary purpose of the Facebook app is News Feed. Messaging was this behavior people were doing more and more. 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You’re probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction.

Messaging is one of the few things people do more than social networking. In some countries 85 percent of people are on Facebook, but 95 percent of people use SMS or messaging. Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this well, we had to build a dedicated and focused experience. We build for the whole community. Why wouldn’t we let people choose to install the app on their own at their own pace? The reason is that what we’re trying to do is build a service that’s good for everyone. Because Messenger is faster and more focused, if you’re using it, you respond to messages faster, we’ve found.

Mark Zuckerberg